It is a dream of every doctor to own a pharmacy along with their medical practice business, right? It just adds up to the revenue & is always a profitable medical business. However, it requires a lot of investment: you have to buy/rent a property, invest in the stock of medicines, and hire labor.
But what if we told you that you can own a pharmacy without any immense capital investment? Trust us when we say this: it’s completely possible, but your pharmacy will be located in the digital world!
Confused? Let’s explain you further! To make it possible, SEO for pharmacy will play a vital role.
Strategies for Pharmaceutical SEO:
Whenever it comes to digital marketing for doctors, SEO is always one of the effective ways to market your services or pharmaceutical products. In this blog post, we’re going to focus on SEO Pharmaceutical strategies to boost your business revenue!
The blog post will be 70% similar to the local SEO for dentists but will focus on the keywords & specific strategies regarding pharmacy.
RELATED: Digital Marketing For Doctors.
Researching pharmacy-specific keywords:
Whenever you plan on running an SEO campaign, the first and foremost task is to perform effective keyword research! In this blog, we’ll guide you on how to find the right & specific keywords related to the pharmacy! If you’re just starting the website for your medical business, then obviously you just can’t rank your website for short-tail keywords. That’s why we’ll recommend you to focus on the long tail keywords!
Here’s an effective strategy that might help you:
As an internet marketing company, we use SEMRUSH for keyword research. Although it’s expensive to use if you’re a start-up, don’t worry as we provide with cheap SEMRUSH account!
So, the easiest way of finding the right keywords is by first finding some 3-4 competitors’ websites. We bet that there will some online pharmacies store. After you’ve found those, then simply go over to the keyword tool & audit their websites.
The tool will extract thousands of keywords for you, which becomes overwhelming. However, keep in your mind that you’ve to find the easiest keywords (if your website is relatively new)
Please refer to our most effective keyword research filter, which will help you in boosting SEO for pharmacy.
Just filter the keywords with difficulty between 15-25 max!
When it comes to SEO Pharmaceutical, do you know the exciting part? Search volume DOESN’T MATTER!
NOTE: You’ve to research these keywords in your local area ONLY!!
Coming back to our previous statement. Just understand that your medical website doesn’t need tons of traffic to generate sales. You need to realize that you’re selling a product! So, just target the easy keywords in your area that can lead to some conversions!
Just Imagine: If your pharmacy is in the united states, and you plan to target the long-tail keyword “medicines for headache in the united states”. c
The keyword only has a search volume of 10 but has ZERO difficulty.
Firstly, it will get ranked on the search engines in no time.
Secondly, imagine your website ranking in the first position against this keyword; out of those 10 visitors, at least 1-2 will convert!! Like this, you can target multiple keywords that can increase your sales in no time!
Once you target & rank your medical website with these keywords, we can start blogging & target high search volume keywords for credibility!
RELATED: Local SEO For Dentists.
Content Creation ideas related to SEO For Pharmacy:
As the best digital marketing agency, we’re a firm believer that when it comes to SEO, content is super important & plays a vital role in the search rankings.
As far as SEO pharmaceutical is concerned, we believe that you need to cover two types of content on your medical website: Product pages & Description/blog posts.
Confused? Let’s explain you more simply!
When it comes to digital marketing for doctors, the main goal is to increase the revenue of your medical pharmacy through search engines & social media, right?
When designing a medical online pharmacy, there are some technicalities that you should follow to make it SEO-friendly. Of course, it’ll be an e-commerce website, but along with the product page/shop, you’ll have to design a blog section as well to focus on the specific keywords & improve the SEO even further!
The product page of your pharmacy website will contain the following:
- Collection of all the medicines
- We’ll create various categories: price-wise, type-wise, and disease-wise.
- Each product page will be designed according to the user’s needs.
- Along with compelling short descriptions, we’ll add some content as well for better SEO.
Blogging is the most effective way to increase your credibility in the digital world! Blog posts are the best source to increase your website’s SEO & trust among the customers.
The main ideas of your blog posts could be:
- Top selling medicines
- Uses of a specific medicine
- The drawbacks of some medicines
- A guide on choosing between similar medicines
- An online medical consultation in choosing the right medicine
We’re no medical professionals! These are some basic ideas for the blogging section of your medical website. The great news is that as the owner of the pharmacy, you’d have a wide range of knowledge in your field! That will be the unique point of your website!
You’ll share your ideas, and our team of experts will write SEO-optimised blog posts on those. Like this, the customers would also have faith that it’s a reliable Pharmacy store!
RELATED: Social Media Management For Doctors.
Google My Business for Pharmacy SEO:
Whenever it comes to local SEO, you should never neglect the power of local directories! Google My Business is one of the most popular directories for optimizing your business in the local area.
So, how does setting up a local directory help in the local SEO for pharmacies?
Well, the answer is simple. Firstly, you get a powerful backlink to your online pharmacy. Secondly, when it comes to local business, the more you provide authentic info, the better it will be!
Maintaining a Google My Business directory not only increases the authority & credibility of your business but also makes your pharmacy easier to approach for local businesses!
For instance, if someone searches for the “best medicines for the heart” in the USA. If you’ve set up the local directory of your pharmacy, then the person can easily locate your physical location. It increases the probability up to 50% that this customer would convert!!
Otherwise, he/she would have to navigate through your online medical store to find your location! The only thing we need from you is some positive reviews from your existing customers, and the rest we’ll handle!
Your google directory will consist of the following:
- Attractive images of your pharmacy
- Customer reviews
- Important updates related to your pharmacy
- Weekly updated blog posts to increase brand awareness
- Whole inventory of the medicines
RELATED: Facebook ADS For Doctors.
Designing an SEO-friendly e-commerce medical website:
Just like you have a pharmacy in the physical location of your local area. Similarly, the online pharmacy website is your store for the digital world! Just like you want your physical pharmacy to be tidy & attractive at all times, the same should be the case with your website!
All of your other SEO best practices will be of no use if you don’t invest time in designing an SEO-friendly website! Website design & performance is essential in achieving top rankings in search engines.
Well, if you’re a no programmer or web development expert, don’t worry! Its IT Group has a team of web development experts who exactly know how to design an SEO-friendly medical website! The great news is that our developers are very flexible and will respect your opinion as well!
Together, we’ll create a website that will just break all the records of the best medical website!
Let’s discuss the elements that really matter when designing a website for pharmaceutical SEO.
The following factors should be considered while designing an SEO-friendly website:
- Your website theme should be speed-optimized & should depict the feel of a pharmacy.
- Make sure to buy the most effective hosting plan & server.
- Your website should be optimized for page speed: the score should be above 85!
- Make sure to add CDN to your website!HTTPS protocol is a must.
- Portfolio pages, product pages, and blog posts should be there!
- Don’t forget to dedicate a complete page related to your success stories!
- Compression & standard image sizes are a must!
- If you want to make your website SEO-friendly, then don’t forget to optimize your fonts!
Importance of backlinking for SEO pharmaceuticals:
The term backlinking is a pretty confusing one. When it comes to digital marketing for doctors, high-quality backlinking can do wonders for your business!
But, what exactly are backlinks?
Imagine a scenario: A customer comes to your pharmacy for the first time. Eventually, he/she loved the way you treated them and loved your pharmacy. So, whenever anyone would ask them about the best pharmacy. He/she will defiantly recommend yours! See, how your authority as the best pharmacy store in your local area increased. This is a real-life backlink! When it comes to the digital world, various health websites would link back to your website if they find it useful!
Generating high-quality backlinks is a difficult & time-consuming task. However, backlinking is one of the most effective methods to improve SEO for pharmacies.
The more your website has backlinks, the more search engines will automatically give your website authority! As it tells them that your website contains authentic & quality content.
If you feel like your website will automatically get backlinks in a month, then you’re wrong! If you go like this, then it will take you a lot of years just to generate 500-1000 backlinks!
Its IT Group is one of the leading agencies when it comes to generating high-quality backlinks! Our professionals have more than 50 thousand high-quality resources for backlinks to improve SEO for pharmacy.