Digital Marketing is more powerful than ever! Its IT Group is the only marketing agency, which is providing you with unique ideas for business to increase their revenue with the power of digital marketing!
You may be bewildered, but local SEO for dentists is possible!
Are you excited to know how? Let’s get right to it!
What is SEO? Importance of local SEO for dentists.
You’ve heard the word SEO multiple times, but we bet that if you’re not familiar with digital marketing, this word would have confused you a lot.
Let’s explain it in simple words. SEO refers to search engine optimization. It is an organic way to promote your website on the search engines like Google, Bing, Microsoft, and others.
Let’s give you an example to explain it even more.
Let’s assume that you searched “digital marketing for doctors”
The first result you see is a certain website.
Ever wondered why that website made it to the top?
A lot of hard work is done at the backend, known as SEO. You can only rank your website if you’ve implemented & worked on the best SEO practices.
Enough of technicalities; now let’s talk about the significance of local SEO for dentists.
You might wonder why are we emphasizing the term: local SEO.
The answer is simple:
You need to attract patients from your local area only! As a dentist, your patients would have to visit you frequently. So, local patients will be a gold mine for your business.
The good news related to local SEO is that it is easy to rank your website, but the bad news is that the search volumes are low.
As we’ll work on the local SEO, automatically, your website will get ranked in other cities as well!
Significance of local SEO for dentists:
- There is a big market gap online
- Your skills/clinic is showcased to millions of internet user’s already
- Having a medical website increases your credibility in society
- You could quickly grab new patients; just by playing smart!
- After working on your medical website for 1-2 years, you could also enjoy the revenue from ads!
Let’s explain to you the complete strategies of local SEO for dentists to increase the revenue of your clinic by leaps & bounds!
RELATED: Digital Marketing For Doctors: A complete guide!
Performing Keyword Research For Your Medical Website:
Whenever you plan on running an SEO campaign, the first and foremost task is to perform effective keyword research! In this guide, we’ll explain the basics of finding the right keywords if you’re interested in local SEO for dentists.
If you’re just starting the website for your medical business, then obviously you just can’t rank your website for short-tail keywords.
So, here’s an effective strategy you should use:
As an internet marketing company, we use SEMRUSH for keyword research. Although it’s expensive to use if you’re a start-up, don’t worry as we provide with cheap SEMRUSH account!
So, the easiest way of finding the right keywords is by first finding some 3-4 competitors’ websites. After you’ve found those, then simply go over to the keyword tool & audit their websites.
The tool will extract thousands of keywords for you, which becomes overwhelming. However, keep in your mind that you’ve to find the easiest keywords!
Please refer to our most effective keyword research filter, which will help you in boosting local SEO for dentists.
Just filter the keywords with difficulty between 15-25 max!
When it comes to local SEO for dentists, do you know the exciting part? Search volume DOESN”T MATTER!
NOTE: You’ve to research these keywords in your local area ONLY!!
Coming back to our previous statement. Just understand that your medical website doesn’t need tons of traffic to generate sales. You need to realize that you’re selling a service! So, just target the easy keywords in your area that can lead to some conversions!
Just imagine: If your clinic is in the united states, and you plan to target the long-tail keyword “best dentist in the united states”.
The keyword only has a search volume of 10 but has ZERO difficulty.
Firstly, it will get ranked in no time.
Secondly, imagine your website ranking in the first position against this keyword; out of those 10 visitors, at least 1-2 will convert!! Like this, you can target multiple keywords that can increase your sales in no time!
Once you target & rank your medical website with these keywords, we can start blogging & target high search volume keywords for credibility!
Related: Social Media Management For Doctors.
Content Creation To Improve Local SEO For Dentists:
As the best digital marketing agency, we’re a firm believer that when it comes to SEO, content is super important & plays a vital role in the search rankings.
As far as local SEO for dentists is concerned, we believe that you need to cover two types of content on your medical website: Services page content & blog posts!
Confused? Let’s explain you more simply!
When it comes to digital marketing for doctors, the main goal is to increase the revenue of your medical clinic through search engines & social media, right?
So, a services page is must if you want to drive more patients to your clinic. Your services page would be designed according to the perspective of your ideal patients.
The services page of your medical website will contain the following:
- Your intro & experience as a dentist
- List of all services you provide
- Why are you a reliable dentist?
- Your plans & pricing
- Some successful testimonials from your existing patients
- A 300-400 general content at the end to cover the keywords!
Now you might be wondering why blog posts are necessary & what will they provide you with.
Blogging is the most effective way to increase your credibility, as a dentist, in the digital world! Blog posts are the best source to increase your website’s SEO & trust among the patients!
The main ideas of your blog posts could be:
- Best practices to keep your teeth healthy
- Reviews of top 5 medications for teeth
- Foods to eat & avoid when it comes to teeth health
- Blogging related to awareness of the importance of visiting a dentist
We’re no medical professionals! These are some basic ideas for the blogging section of your medical website. The great news is that as a dentist, you’d have a wide range of knowledge in your field! That will be the unique point of your website!
You’ll share your ideas, and our team of experts will write SEO-optimised blog posts on those. Like this, the patients would also have faith that the dentist has a wide range of knowledge & experience!
RELATED: SEO For Pharmacy.
Google My Business for dentists SEO:
Whenever it comes to local SEO, you should never neglect the power of local directories! Google My Business is one of the most popular directories for optimizing your business in the local area.
So, how does setting up a local directory help in the local SEO for a dentist?
Well, the answer is simple. Firstly, you get a powerful backlink to your medical website. Secondly, when it comes to local business, the more you provide authentic info, the better it will be!
Maintaining a Google My Business directory not only increase the authority & credibility of your business but also makes your clinic easier to approach for local business!
For instance, if someone searches for the best dentist in the USA. If you’ve set up the local directory of your dental clinic, then the person can easily locate your physical location. It increases the probability up to 50% that this customer would convert!!
Otherwise, he/she would have to navigate through your medical website to find your location! The only thing we need from you is some positive reviews from your existing patients, and the rest we’ll handle!
Your google directory will consist of the following:
- Attractive images of your clinic/hospital
- Patients testimonials
- Important updates related to your clinic
- Weekly updated blog posts to increase brand awareness
RELATED: Facebook ADS For Doctors.
Designing an SEO-friendly medical website:
Just like you have a dental clinic in the physical location of your local area. Similarly, the medical website is your clinic for the digital world! Just like you want your physical clinic to be tidy & attractive at all times, the same should be the case with your website!
All of your other SEO best practices will be of no use if you don’t invest time in designing an SEO-friendly website! Website design & performance is essential in achieving top rankings in search engines.
Well, if you’re a no programmer or web development expert, don’t worry!
Its IT Group has a team of web development experts who exactly know how to design an SEO-friendly medical website! The great news is that our developers are very flexible and will respect your opinion as well!
Together, we’ll create a website that will just break all the records of the best medical website!
Let’s discuss which things really matter when designing a website for local SEO for dentists.
The following factors should be considered while designing an SEO-friendly website:
- Your website theme should be speed-optimized & should depict the feel of a typical dental clinic.
- Make sure to buy the most effective hosting plan & server.
- Your website should be optimized for page speed: the score should be above 85!
- Make sure to add CDN to your website!
- HTTPS protocol is a must.
- Portfolio pages, services pages, and blog posts should be there!
- You can also create an e-commerce page, where you can sell medicines online!
- Don’t forget to dedicate a complete page related to your success stories!
- Compression & standard image sizes are a must!
- If you want to make your website SEO-friendly, then don’t forget to optimize your fonts!
Importance of backlinking for dentists SEO:
The term backlinking is a pretty confusing one. When it comes to digital marketing for doctors, high-quality backlinking can do wonders for your business!
But, what exactly are backlinks?
Imagine a scenario: A patient comes to your dental clinic for the first time for treatment. Eventually, the patient loved the way you treated them and solved his/her problem. So, whenever anyone would ask that patient about the best dentist. He/she will defiantly recommend you! See, how your authority as the best dentist in your local area increased. This is a real-life backlink! When it comes to the digital world, various health websites would link back to your website if they find it useful!
Generating high-quality backlinks is a difficult & time-consuming task. However, backlinking is one of the most effective methods to improve local SEO for dentists.
The more your website has backlinks, the search engines will automatically give your website authority! As it tells them that your website contains authentic & quality content.
If you feel like your website will automatically get backlinks in a month, then you’re wrong! If you go like this, then it will take you a lot of years just to generate 500-1000 backlinks!
Its IT Group is one of the leading agencies when it comes to generating high-quality backlinks! Our professionals have more than 50 thousand high-quality resources for backlinks to improve local SEO for dentists.