Content writing has now become more powerful than ever. It has the power to ultimately boost your business’s revenue!
If you have landed on this page, we assume you own an online shopping website, right?
Do you want to increase your online store sales by following a simple strategy? We’ve got you covered; you can achieve it by just implementing the right strategy related to content writing for online shopping websites!
In this blog post, we’ll provide you with some writing tips; by following those, you can make a massive difference in revenue!
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Importance of content writing:
Search Engine Optimisation is one of the most effective ways to market your product! There are several reasons for that: you don’t have to waste money on acquiring the audience, your sales increase, your website authority increases, and after a few years, you become a famous brand on search engines!
This all looks very exciting, right?
But it is not that easy to achieve! When it comes to SEO, content is king! You’d have heard it, right? Well, the statement is definitely true! That’s why by just focusing on content writing, you can achieve all goals you’ve planned for your business.
Search Engines enormously value the quality of content written on a web page. That’s the only reason you should focus on content writing for online shopping websites!
By achieving the quality of genuine & authentic content, your webpage already has a probability of ranking 60% higher than the rest of the competitors.
However, writing an SEO-optimised article is not that easy. Especially when it comes to content writing for online shopping websites, alongside SEO-optimised content, you’ve to focus on writing excellent marketing copy that should let the user buy your product.
In the following paragraphs, we will discuss the 5 main tips that can easily convert your readers into customers! But you’ve to ensure that while you follow the rules of marketing copywriting, you don’t ignore the rules of SEO-optimised articles!
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3 practical tips related to content writing for online websites:
1: Write to your ideal customer:
Regarding content writing for online shopping websites, we feel this is one of the most essential techniques! A service/product page is always set to attract the website visitor, right?
If you just write a 1000-word blog on your service page, that’s the worst thing you will do!
So, it is always recommended that your service/product page should consist of attractive and to-the-point product descriptions!
So, how to write the product descriptions that actually sell?
Firstly, you’ve to realize that your product is not for everyone! So, if you plan to focus & please every visitor landing on your page, you’ll end up pleasing no one! Your product description should only address that one person who can be your ideal customer!
Before even designing a product/service page, we recommend you invest some time & generate an avatar of your ideal customer. Once you’ve done that, now plan the content in a way that you are having a chat with your imaginary customer. You should provide each & every important detail regarding your product/service, which your customer is actually looking for & willing to pay to avail that!!
Practicing this technique for content writing for online shopping websites can help you increase sales quickly!
Related: SEO Content Services.
2: Entice customer’s benefits:
Let’s first tell you a bitter truth: no one reads the whole paragraphs! You must generate the content, keeping in mind that most users would only skip & scan the content. If you are a good SEO writer, you can quickly compel the user to buy your product/service (even if he/she hasn’t read the complete product description)
To master this technique, you’ve to focus on content structuring.
So, please consider the following techniques while writing content for online shopping websites:
- Write the main benefits of your products in headlines
- Use more bullet points
- Avoid unnecessary information
- Use attractive colors to highlight some main features between paragraphs
3: Avoid cliches in content writing for online shopping websites:
What really are cliches? Let’s give you an example.
You have seen a lot of website product/service pages containing these sentences:
- The best product
- Unique product
- high quality
- New designs
If you want to sell your product through content writing skills, please avoid these cliches!
But what should you focus more on when writing the product descriptions actually sells?
Firstly, do not concentrate your description on the benefits/uses of your product! Do not sell your product! Sell an experience!
Your product page should represent your customer’s life after he/she has bought your product. Write the content so that the reader imagines that he is using your product & can feel how it has improved or changed his/her life! For this technique, we highly recommend you use Sensory words!
When you focus on selling an experience. More people are going got buy it! Moreover, it just makes sense. Why would someone spend his/her hard-earned money on something which he/she is unsure about the impact it can make on their life?
We know it sounds like a challenging task. However, you don’t have to worry because Its IT Group is always ready to take your business to the next level! We have a team of professional copywriters who have sold more than 20000 products by writing compelling product descriptions!
Book a call to avail yourself of our content writing service for online shopping websites!