How to use Facebook for Marketing?
We use 7 ways of facebook marketing and facebook continues to be reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion. We use face book powerful marketing tool for a big corporation or a small local biz, it’s a great space to keep our clients informed, develop brand identity, and broaden yor reach. We create theme banners according to product and writes ads content to engage the customer with your product.
Facebook Business Page
First way is Making the Most of Your Facebook Business Page. A Facebook page is a great free marketing tool for businesses. These pages let businesses identify themselves not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character. For example a store specializing in footwear might also post an article about how to measure your foot size accurately, what kind of shoe inserts are best for different sore feet woes, etc. A nice mix of humor, educational resources, and posts about your store updates is ideal.
The second way of Facebook Advertising is Classic Ads. We offer its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads. They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website. We are Implementing Facebook advertising into our Facebook marketing strategy is one possible technique for increasing likes or driving website clicks.
Facebook advertising features include:
- Demographic targeting by Facebook user data on age, location, education, and interests.
- The ability to set ad budgets.
- Ad testing, in which multiple ad versions can be run simultaneously in order to compare ad designs and setup.
- Built-in ad performancemeasurement tools.
- The ability toadvertise for your particular area—great for local businesses.
We are Using Facebook advertising to increase your Likes can be very beneficial once a user likes your page, they essentially become followers of your business page, and your posts will appear on their Facebook news feed. This results in more users interacting with you and your brand, forming relationships that may end up translating to conversions in the future.
We using third way is Hosting Facebook Contests. We are Running Facebook contests, sweepstakes, or promotions is another Facebook marketing tactic that can increase fans and brand awareness. When we are conducting a Facebook contest, we aware that contests can’t be hosted through Facebook itself (meaning you can’t ask for likes as entries, have people write answers in the comments, etc.) Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.
We using forth way of facebook advertisement is Facebook Promoted Posts. For Facebook Promoted Posts, Facebook page owners pay a flat rate in order to have their individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions. If a fan of yours happens to be looking at their news feed when you post your story, they are likely to see it, but even then there is no guarantee if their news feed is swamped by other posts. That’s why Promoted Posts comes in it ups your chances of being seen on a user’s news feed. Facebook Promoted Posts are shown to existing fans, with an added option to reach friends of fans.
We using fifth way of facebook advertisement is Sponsored Stories. Sponsored Stories are a type of Facebook ad that shows a user’s interactions, such as a Facebook like, to the user’s friends. Sponsored Stories seeks to capitalize on the word of mouth marketing concept. If a user sees that three of his friends like a certain page, he is more inclined to pay attention. The goal of Sponsored Stories is to have a user take the same action as their friends. Advertisers can choose to show friends likes if they want more page likes, show friends who have claimed this offer if a business wants more users to claim offers, etc. While the action performed by a friend liking a page or claiming an offer is automatically posted in a user’s news feed, these posts easily get overlooked. Sponsored Stories get preferred positioning, capable of appearing in news feeds and the right side bar. Sponsored Stories is also the only ad format available on mobile devices. Sponsored Stories don’t only apply to likes or offers – they can be used with any Facebook Open Graph app. Facebook claims that Sponsored Stories have 46% higher CTRs and 20% lower CPCs than regular Facebook ads, making them a very serious strategy for marketing on Facebook.
Facebook Open Graph
We using sixth way of facebook advertisement is Facebook Open Graph. Billions of interactions are posted with Facebook Open Graph every day. We can create third-party apps that connect to a user and post a notice on Facebook when a user performs a specific action with the app. We use Facebook’s Open Graph for creative interactive options outside of the standard like and comment. We posts according to that users listen, taste, read. We use Spotify that is a great example of how Facebook Open Graph becomes a powerful Facebook marketing tool. we are being categorized as a new type of consumer story, taking advantage of the word of mouth phenomenon. Open graph posts are more meaningful to users because they are being generated by a familiar friend, not simply a brand, making them the latest and greatest of Facebook marketing tools.
Facebook Exchange (FBX)
We using seventh way of facebook advertisement is Facebook Exchange (FBX). Facebook Exchange advantage is ad retargeting on Facebook through real-time bidding. We can target audiences based on web history data when a user visits a product page on a retailer’s website, but fails to make a purchase, the retailer can then display an ad for that same product on Facebook with FBX. While Facebook retargeting ads were only relegated to the side columns, recently these ads have been allowed to appear in news feeds, the most valuable Facebook real-estate. This is great news for FBX advertisers, since response rates for news feed ads are 10 to 50 times higher than that of ad placements in the right column.